Overview

BUS S326: Web and Social Media Analytics
Kelley School of Business, Indiana University

Role: Instructor
Semester: Spring 2021
Class size: 40

Select Course Contents

  • Network Basics
  • Centrality and Cohesion Metrics
  • Bipartite Networks
  • Building and Publishing a Website
  • Campaigns and Attribution Analysis
  • A/B Testing
  • Search Engine Optimization